Pernod Ricard restarts exports to Russia

Pernod Ricard restarts exports to Russia

oWorld's second-biggest drinks conglomerate admits it has resumed Beefeater gin exports

o The Moral Rating Agency responds

In response to Pernod Ricard admitting it has resumed exports of Beefeater gin to Russia - after backing off a similar announcement involving its Absolut vodka brand - the Moral Rating Agency issued a statement attacking the company. Mark Dixon, MRA founder, said:

"It is as disgusting as it is ironic to return to Russia while others are still getting out. It is the first large group we have tracked swimming against the moral tide.

What does Pernod Richard think has changed since it stopped exports after the invasion that could possibly justify going back? Putin is still relentlessly attacking Ukraine and threatening the world.

Beefeater sales will support the Russian economy paying for the murder of Ukrainians. Anyone who drinks Beefeater is complicit in supporting Putin's regime and war."

Re Pernod Richard's statement that the company supports Ukraine - it said"We continue to immediately and completely condemn the unjustifiable war and Russia's invasion of Ukraine":

"It costs no business to judge a country with words. The business that calls out the invasion is the same business that helps the economy pay for the invasion.

Actions speak louder than words, especially when the actions are the opposite of the words."

Re Pernod Ricard has recently been forced to reverse its decision to resume exports of Absolut vodka, in the face of a backlash in Sweden:

"Pernod Ricard had justified its decision to resume the supply of Absolut by saying that it needed to protect its Russian employees. But as soon as the Swedish people began to boycott Absolut, Pernod immediately canceled the plan, revealing that Pernod cares more about lost profits in the West than its employees in Russia. Care for employees was nothing more than "moral washing".

The company is also acting hypocritically. Pernod Ricard must answer why it is ok to supply Beefeater gin but not Absolut vodka to Russia."

Re the management team behind Pernod Ricard's decision:

"CEO Alexandre Ricard should be stripped of his French 'Knighthood of the Legion d'Honneur.'" His grandfather, who founded the business, would never have sold his soul for money.

The MRA therefore awards Alexandre Ricard one of its "Legion Deshonneur" medals "for services to the Russian economy paying for the invasion of Ukraine".

Two months ago, the MRA called for Sir Paul Smith to be stripped of his knighthood for continuing to export his brand to Russia. Three days later, his company finally pulled out of the country.

The Moral Rating Agency, the corporate watchdog, was set up to get Russia out of Ukraine and use this momentum to help pro-democracy Russians get Putin and his regime out of Russia. MRA rates global companies on how effectively they are withdrawing from Russia on its website.

/Moral Rating Agency

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https://nord.news/2023/04/27/pernod-ricard-restarts-exports-to-russia/?feed_id=25689

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